No easy feat.
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Consumer based.
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Winning the hearts of Singaporeans during
the age of turbulence was no easy task for Mr Ng. Efforts did not stop after attaining success when the company was finally incorporated in 1950. From a war torn country to the current monopolistic buzzing city, Singapore’s incredible evolution has cultivated Singaporeans to constantly strive for excellence. With higher demands in living, standards, it calls for better quality of products to be presented. Therefore, Mr Whang Tar Chong, Mr Whang Tar Liang and Mr Whang Shang Ying continue anticipating and meeting consumers’ aspirations, enabling various home grown brands to become award-winning and still continue to strive in today’s modern world context. |
The pursuit for excellence drove Lam Soon
to repackage its flagship brand, Knife Oil to better fit consumers. From tins to plastic bottles, consumers can now enjoy a lighter weight packaging, easy storage, no fear of rusting, and ergonomic handle design for easy pouring. Over the years, Singaporeans begin to under- stand the importance of eating healthy, To support the movement and to promote healthy eating to younger generations,Lam Soon has continued to create healthier products to suit the needs of customers. |